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Is Goodal Cruelty Free? The HONEST Answer

by Yu-Jun Park 25 Jun 2024

Hey there, beauty enthusiasts! 

Ever wonder whether that famous skincare brand, Goodal, is cruelty-free? 

If so, you've come to the right place. 

Grab a comfy seat and a cup of your favorite beverage because we're about to dive deep into the nitty-gritty of this question. 

Spoiler alert: there's a twist. 

So, let's talk ethics, skincare, and why this all matters to you.

So, What Does "Cruelty-Free" Really Mean?

Before we get into the juicy details, let's get one thing straight: what does "cruelty-free" even mean? 

Simply put, a cruelty-free brand does not test its products or ingredients on animals at any stage of production. 

Sounds straightforward, right? 

Well, it isn't always that clear-cut.

Here’s why:

  1. Brand Testing: Is the brand directly involved in animal testing?
  2. Ingredient Supplier Testing: Do their ingredient suppliers test on animals?
  3. Third-Party Testing: Does any third-party test on behalf of the brand?
  4. Required by Law: Are they testing on animals when required by international laws?

Sounds like a lot of hoops to jump through, huh? Well, let’s see how Goodal navigates this complex landscape.

Digging Into Goodal's Practices

Alright, now that we're somewhat experts on what it means to be cruelty-free, let's see how Goodal stacks up. 

Credit here to Reddit user FloortjeH, because they did some sleuthing and asked a few eye-opening questions. 

And here's what they found:

Do You Test on Animals?

Goodal's Answer: "No. We do not test on animals as our company's formulations and ingredients have already been proven to be safe in the past."

So far, so good. But let’s keep digging...

Are Your Ingredients Tested on Animals by Your Suppliers?

Goodal's Answer: "This is something that is hard for us to gauge, but for the most part, since we are a natural brand, sourcing mostly plant-based ingredients, we believe that a majority of our suppliers do not test, nor do we have to as we only work with ingredients that have already been proven safe to use."

Reality Check: There’s some ambiguity here. Being hard to gauge isn’t a definitive statement we can rest easy with.

Does any Third Party Test on Animals on Your Behalf?

Goodal's Answer: "Directly for our company, no. We have never had to test our products on animals as we only use proven and safe ingredients."

Caveat: “Directly” is the keyword, my friends. We care about indirect avenues too!

Do You Test on Animals When Required By Law?

Goodal's Answer: "If it is required by law, yes. But since the inception of Goodal in 2010, since we use ingredients that have already been proven safe, we have had no need to test on animals."

Important Note: This is a biggie. If a country requires animal testing, they comply. 

The Gray Areas: A Closer Look

Now, here’s where the rubber meets the road.

Supplier Ambiguity

Goodal claims to "believe" that their suppliers don’t test on animals. 

But here's the thing: belief doesn't equal certainty. That’s a major gray area since they basically admit that they can't vouch for all their suppliers. 

Details to Consider:

  • Goodal sources "mostly" plant-based ingredients. But "mostly" isn’t all. 
  • Lack of stringent verification with suppliers leaves a window open.

Required by Law Clause

This one’s a deal-breaker for many conscientious consumers. Brands blooming under cruelty-free claims often shy away from such markets.

Legal Loopholes

Goodal acknowledges they're on board with animal testing if it's legally required. Red flag waving wildly here for anyone who genuinely champions cruelty-free products. 

Here's the kicker: some countries (cough China cough) mandate animal testing for imported cosmetics. 

So if Goodal's eyeing those markets, guess who's participating in animal testing? Yep.

In Simple Terms:

  • If you're committed to cruelty-free brands, know that Goodal isn't shying from tests when legal frameworks demand. 
  • They're playing by multiple rulebooks; one leans toward ethics, the other, commerce.

Why You Should Care

Alright, let’s cut to the chase. Why should you, the savvy consumer, care if Goodal is genuinely cruelty-free?

Ethical Consumption

Supporting brands with stringent cruelty-free practices means you're voting with your wallet for a kinder world. Remember, every purchase is a tiny declaration of your values.

The Ripple Effect

The more dollars we direct towards genuinely cruelty-free brands, the louder our collective voice grows. This can push more brands (and entire industries) towards humane practices. 

Imagine a beauty world where animal suffering is obsolete—sounds dreamy, right?

Personal Satisfaction

Let’s be real—using products that align with your ethics feels good. You're not just pampering your skin; you're pampering your conscience too. A win-win!

The Final Verdict

Goodal, with its plant-centric philosophy, puts a green foot forward but leaves us at a crossroads when it comes to absolute cruelty-free claims.

So, should you support them? Here are some parting thoughts:


  • Clean, plant-based ingredients.
  • No direct animal testing.


  • Ambiguity with supplier practices (silence speaks volumes).
  • Compliance with mandatory animal testing laws when needed.

What to Do Now?

If you're seeking impeccably cruelty-free beauty products, you might want to diversify your shelf. Keep an eye out for certifications like Leaping Bunny or PETA’s approval for more assurance.

But if you’ve been a Goodal fan, weighing their conscious sourcing and transparent business practices might still keep them in your good books.

Remember, knowledge is power. The more informed you are about your choices, the better they’ll reflect your values.

A Brand You Can Trust

Let’s usher in a brand that you can swear by, if we do say so ourselves – us! 

If your diligence button is getting a workout reading this article about Goodal, here’s what we have to offer instead:

  • 100% Cruelty-Free: No ifs, ands, or buts about it. We walk the talk. Not a single animal was mistreated in the making of our products. And yes, that includes our snail mucin.
  • Ingredient Transparency: We don’t play hide and seek. Comprehensive ingredient lists, no vague responses, and crystal-clear supplier practices.
  • Ethical Commitment: This isn't a mere checkbox; it’s woven into our DNA. From sourcing to packaging, sustainability and ethics ride shotgun at every stage of production.

Because let’s be real: it’s refreshing to find a brand that aligns with both your skin goals and your ethical ethos without compromise.

Bringing It Back to You

You stuck around? 

Kudos! Let’s take these threads and weave them into your personal skincare journey. 

If you cherish the pursuit of a glowing complexion but refuse to abandon your ethical compass, scrutinizing brands like Goodal isn't just crucial—it’s non-negotiable. 

Your skincare routine should be an affirmation of both clear skin and a clear conscience.

Quick Tips For Ethical Skincare Shopping:

  1. Do Your Research: Skim beyond the glossy marketing blurbs. Dive deep into a brand's actual practices and policies.
  2. Look for Certifications: Authentic cruelty-free badges from organizations like Leaping Bunny or PETA are your North Stars.
  3. Ask Direct Questions: Got doubts? Slide into those DMs or shoot that email. Vague answers are a red flag.
  4. Read Reviews: Tap into the hive mind. See what the ethical warriors in the consumer community are saying.
  5. Choose Wisely: Align your purchases with your principles. Vote with your wallet for products and brands that don’t compromise on ethics.

Wrapping Up

To put a neat little bow on this, it's clear that Goodal navigates the shadowy contours of cruelty-free claims. 

They aren't the poster child for villainy, but their stance demands scrutiny. 

Why? Because choosing skincare is about more than dewy skin – it’s about not wiping out chunks of your moral compass.

But don’t let this burst your beauty bubble. There's hope in the form of genuinely cruelty-free brands, us included — promoting clarity, transparency, and ethical commitment. No fine print, no gray areas, just immaculate skincare with a conscience.

And there you have it. Now you’re armed with the knowledge to make informed decisions, blending beauty with empathy. 

Stay fierce, inside and out. Your journey towards beauty bliss is paved with both fabulous skin and a spotless conscience. 

Let's go slay that ethical skincare game!

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