Product Development

My love of skin care is truly a part of my DNA. Being a Korean woman, I strive to try anything and everything to keep my skin youthful and glowing. I am a Korean beauty junkie and it is my passion to develop truly effective skin care with the latest technologies. My experience in K-beauty was further developed while working in Korea for a skin care company as a Public Relations Consultant where I measured, analyzed and improved K-beauty products.



I have personally struggled with cystic acne, rosacea and melasma for years. After spending so much money on expensive OTC and prescription products, I really wanted to help develop more affordable options for people. I've been amazed at the results I've had and want to help you achieve the skin you’ve been searching for too! No matter what issues you are experiences, having skin issues can be so frustrating and really take a toll of your self-esteem and confidence. It has become my passion to help others gain the confidence I have in improving my skin.

In my spare-time I really enjoy leading a fit and healthy lifestyle and volunteering for our local animal shelter. My husband and I support many philanthropic causes and help others in need whenever possible.

As a small company, we really appreciate each and every customer. When you are a valued Seoul Ceuticals customer, you can always reach out to us for any questions or concerns. We are always here to help and want to make sure you have the best experience possible with our products and customer service!  



I have really enjoyed sharing my 18 years of online marketing and business strategy to help develop SeoulCeuticals. I am also currently the CEO and Co-Founder of Admire My Skin and OZNaturals. Admire My Skin is a clinically effective skin care line, while OZ Naturals is a truly effective, natural skin care line using cold process technology.

Prior to co-founding these companies, I was CEO of Search Engine Corp., where I helped launch and develop brands through my expertise in web search technology. As a creative visionary, strategic thinker and branding authority, I have applied my skills to reach vast audiences to create a highly-engaged community of loyal customers.

As an advocate for animal welfare, I have made cruelty-free innovation in skin care a key foundation of the SeoulCeuticals, Admire My Skin and OZNaturals brands.

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