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Toner or Serum First? Yes, There's a Right Answer

by Yu-Jun Park 10 Jul 2023

Glow-Getter Alert!

Today, we're dishing on one of the biggest dilemmas in skincare history: Toner or Serum First?

Brace yourself for a deep dive into the shiny, glittering pool of skincare science. The ride might get a tad bit splashy, but honey, by the end of it, you'll emerge with your skin glowing brighter than a full moon!


Let's roll!

Skin Decoder: What’s your skin saying?

Before we delve into the nitty-gritty of toners and serums, let's talk about you.

Yes, you! Because your skincare routine should be as unique as you are.

Take a minute, look in the mirror, and let's decode what your skin is trying to tell you.

Oily T-zone but dry cheeks? That's classic combination skin.

Skin looking as thirsty as a cactus in a desert? Welcome to the dry skin club.

Face shining brighter than a disco ball? You've got oily skin, honey.

Or maybe your skin's as delicate as a daisy and flares up at the smallest trigger? Sensitive skin, right there.

Identifying your skin type is the first step to tailoring a skincare routine that's perfect for you.

And once you've got that down, you're ready to dive into the skincare pool!

Now that we're all clued up on our skin types, let's dive into understanding our star players in the skincare game - toners and serums!

The Basics: What’s a Toner? What’s a Serum?

Deep Dive: Toner

First things first, let's talk toner.

This skincare workhorse has been around for decades, but trust us, it's not your grandma's rosewater.

The modern toner is a weapon when it comes to skincare. It's like the ultimate balancing act for your skin.

Toners help restore your skin’s natural pH after cleansing (because, let's face it, even the gentlest of cleansers can mess that up).

They also act like a vacuum cleaner, sucking up any leftover grime that your cleanser might have missed.

Toners can also shrink those pesky pores and help control oil. Plus, they give your skin a quick hit of hydration and prep it for the next steps in your routine.

Our mighty Plump & Glow Essence, for instance, is designed to get your skin ready for whatever comes next, while delivering a solid dose of hydration.

Next Level: Serum

Now, onto serums. Imagine your skincare routine is a soccer team, then your serum would be the striker - the one scoring all the goals.

A serum is like a hyper-focused, ultra-effective treatment for your skin’s unique needs. Serums are power-packed with high concentrations of active ingredients, like vitamins, antioxidants, and hydrating agents.

They're designed to penetrate deep into your skin, delivering these benefits right where it matters most. Whether you're battling fine lines, dark spots, dullness or dehydration, there's a serum for that.

That’s where our Day Glow Serum takes over. With its concentrated blend of Vitamin C, Hyaluronic Acid, and Ferulic Acid, it tackles multiple skin concerns in one go - brightening, hydrating, and defending your skin from environmental stressors.

The Showdown: Toner or Serum First?

So, toner or serum first?

The order of application in your skincare routine is all about maximizing benefits.

Think of your skincare routine like a multi-course meal. You wouldn't serve the main course before the appetizer, right?

Similarly, after cleansing, it's toner time.

Why? Because toners are specifically designed to balance your skin, close up those pores, and ensure your skin is as clean as can be. It's like creating the perfect canvas for your other products.

Once your toner has been applied and has dried, it's time to follow up with your serum.

The serum, with its concentrated ingredients and deep-penetrating formula, is now able to work even more effectively.

Your skin is primed and ready to drink up all the goodness your serum has to offer.

Now, the thing to remember is that your skincare routine isn't about rigid rules or one-size-fits-all approaches.

It's all about what works for your skin, your lifestyle, and your personal preferences. You may have sensitive skin that only requires a toner or an oily complexion that benefits from serum only.

As long as your skin feels good and looks healthy, you're doing it right, babe!

Skincare S.O.S: Common Skin Problems and Their Solutions

Alright, beauties!

Now that we've nailed the basics, let's address the pesky skin woes that sneak into our lives.

Because, let's face it, even with the most diligent skincare routine, we're all prone to a little trouble in skin paradise.

But don't you fret, honey!

Every problem has a solution, and we're here with our superhero skincare line-up to tackle them all.

Acne Adventures

If acne is the villain in your skincare story, then a toner is your superhero, coming in to save the day. Acne often arises due to excessive oil and dirt clogging your pores.

But fear not, our toner is the ultimate pore warrior, swooping in to tighten those pores and restore balance to your skin.

Its potent, yet gentle formulation ensures that it cleanses without stripping your skin of its natural moisture.

So, say goodbye to acne and hello to clear, radiant skin!

Desert Dryness

When your skin feels like it's been trekking in the desert, it's calling out for a hydration hero. A serum, brimming with the power of hyaluronic acid, is a hydration heavyweight.

This molecule, famed for its moisture retention capabilities, is said to hold up to 1000x its weight in water! (let’s be clear - it’s actually more like 30, but there must be a reason the 1000 figure is quoted so much!)

It draws moisture into your skin and locks it in, keeping your skin plump and hydrated.

Now, who said desert trekking can't lead to an oasis?

Dullness Dilemma

When your skin loses its glow and starts looking as dull as a cloudy day, that's your cue for some Vitamin C action!

Vitamin C is a ray of sunshine for your skin. It works like a charm, brightening your complexion and adding that much-desired glow.

But wait, there's more!

Vitamin C is also a free-radical fighting hero, which means it's working overtime to protect your skin from harmful environmental stressors.

Remember, these skincare superheroes aren't rivals.

They're allies in your fight against skin troubles. By using the toner to prep and prime your skin, you're laying the foundation for the serum to work its magic.

They're a power-duo, ready to tackle these skin woes head-on!

Now that we've got your skin SOS signals covered, let's break down some of the burning questions you may have.

Skincare is a journey, and there's always something new to learn!


Q: Does everyone need to use a toner and serum?

A: That's like asking if everyone needs to wear a little black dress. It's all about your individual needs and comfort, babe! Your skincare routine should cater to your skin, not the other way around.

Q: What if I just use one or the other?

A: Again, it's all you, darling! Both products have their superpowers. If you can't decide, you can’t go wrong starting with a serum - a product that’s gentle yet powerful, perfect for every skincare routine.

Q: Does the order really matter?

A: Think about it like making a smoothie. You wouldn't add the ice after blending everything else, would you? The order is all about making the most out of your products.

The Science Behind The Glow

Okay, before we sign off, let's take a moment to geek out and dive into the science that makes these toners and serums so amazing.

Vitamin C

This brightening superstar is basically the life of the skincare party. It doesn't just brighten your skin – it's got some serious anti-aging prowess too.

This superstar antioxidant puts up a fierce fight against those nasty free radicals - the tiny invisible enemies causing havoc and accelerating aging on your skin.

The result? It helps give those rude fine lines and wrinkles a major eviction notice, keeping your skin youthful and radiant!

Hyaluronic Acid

Meet Hyaluronic Acid, the hydration hero of our serum and basically your skin's BFF when it comes to maintaining moisture levels.

Okay, we’ve debunked the oft-quoted misconception that it holds 1000x its weight in water - but nonetheless, it helps your skin to retain a LOT of moisture.

Yes, babe, it's like that one friend who always overpacks for a trip. It's all about max hydration, ensuring your skin stays plump, smooth, and oh-so-touchable!

Ferulic Acid

Now, onto the secret weapon - Ferulic Acid. This powerful antioxidant might not be as famous as Vit C, but it's just as essential. You see, Ferulic Acid is like the ultimate wingman, enhancing the stability and effectiveness of Vit C and other antioxidants.

So, while Vit C and Hyaluronic Acid are stealing the show, Ferulic Acid is backstage, ensuring everything runs smoothly.

Now, if that's not skincare teamwork, we don't know what is!

That was quite the scientific deep-dive, right?

But now that we've peeked behind the curtain, we know just why our skin loves these products so much!

It's all about the blend of powerful, skin-loving ingredients that work together to keep you glowing.

The Bottom Line

Your skincare routine is more than just a series of steps. It's your self-love language, your daily nod to self-care. It's a personalized dance of products that cater to the unique sonnet of your skin.

And when it comes to the order of operations in this dance, the choice between toner or serum first isn't a cutthroat race.

Nah, it's more like a harmonious duet.

Each product, with its unique superpowers, takes the stage at the right time to perform its skincare magic.

Let's get this straight, your toner is like the prep artist, the opening act if you will. It steps in first to balance your skin's pH, sweep away any leftover dirt, and prime your skin for what's coming next.

Let it work its magic, let it dry, and then it's time to tag in the superstar of your skincare show - the serum.

Your serum, with its highly concentrated, powerful ingredients, then gets the spotlight.

It penetrates deep into your skin, delivering an intense dose of skincare goodness right where it matters the most. Its ability to perform is only heightened by the flawless canvas prepared by the toner.

This tag-team is the winning combination that brings out the glow in your skin.

But remember, skincare isn't just about following a set of rules; it's a journey. It's about discovering what your skin loves, what it responds to, and giving it exactly that.

It's about finding joy in the ritual, the little moments of care that help you connect with yourself.

It's not about chasing an impossible ideal of perfection; it's about cherishing and nourishing your skin, celebrating its unique beauty.

So, go out there and illuminate the world with your glow, beautiful!

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